Digital out of home
As a marketer, you’re always critical of the media you’ve deployed, aren't you? Our Digital out of home network offers unique opportunities to communicate the message more effectively. Because
with DOOH it is possible to communicate in Full motion, by using moving images you can give more emotion and explanation in the commercial.
SOME ADVANTAGES DOOH:
- Dynamically deployable on the basis of, among other things, weather and location
- Moving image attracts the attention of our visitors faster
- Quickly deployable, within a few hours a campaign is live
WHY CHOOSE THE NETWORK OF BASIC-FIT?
Basic-Fit is the fastest growing fitness brand in Europe. In every city, with at least 30,000 inhabitants, you will find one of our clubs. Each club has a network of at least five digital screens, which are placed at high traffic locations in a club. With an average stay of 60 minutes per visit and more than 100 million visitors per year, Basic-Fit is a regular part of the customer journey of many millennials.
ADVANTAGES DIGITAL BASIC-FIT NETWORK:
- Reach +500,000 consumers per week
- With +800 clubs spread over Western Europe
- Network of 5-7 screens per club
- Dynamically deployable on the basis of several aspects like weather and location
RECENT ADVERTISING CASES
FAQ Partnerships (FREQUENTLY ASKED QUESTIONS)
What is the duration of a campaign?
The duration of a campaign is always 14 days from the start date of the campaign.
What are the specifications?
Our instore network consists of two different formats:
Digital instore screens:
Format: 1080x1920PX
Length spot 10 seconds (no audio)
File: MP4/JPEG/PNG/GIF
Welcome Wall:
Format: 1080X1920PX
Spot length: 10 seconds freeze frame
File: JPEG/PNG/GIF
When does the material have to be delivered at the latest?
The material must be delivered no later than five working days before the start of the campaign. The material can be sent to: advertising@basic-fit.com
What are the exclusions?
Strong alcoholic beverages, politics and religion are categories we exclude, Basic-Fit media has the right to refuse the campaign if it will be perceived as offensive.
