After a first successful pilot of six months, T-Mobile and Basic-Fit will extend the partnership in 2020. Last year Ben (part of T-Mobile) was frequently seen on the DOOH network of Basic-Fit. During various campaigns Basic-Fit members could make use of exclusive discounts as a customer of Not only the DOOH network was used for this, the members could also benefit directly from the extra advantages through the Basic-Fit App. Also this year Ben will be seen in the clubs again with
various brand and sales campaigns, also Tele2 will join in the renewed cooperation. Mark van der Zanden, Trade Marketeer T-Mobile: “From the first contact we noticed that the cooperation was pleasant, from Basic-fit we actively participated in thinking about how we could further optimize campaigns. In addition, this is a perfect channel for us to appeal to a youthful target group from the various brands we carry”.
“We are very happy with this renewed cooperation, from the first pilot we looked together at the possibilities for a longer cooperation. That’s why it's really cool that we were able to add Tele2 as well as Ben as a brand in this partnership”, says Advertising & Partnerships Manager Odin van den

About Basic-Fit media

After a successful pilot in 2019, Basic-Fit media was created on 1 January 2020. Basic-Fit media is responsible for the exploitation of the digital out of home network. With our network we offer brands the opportunity to connect with millions of, mostly young, consumers via the different Touch
Points within the customer journey of our visitors.
Basic-Fit now has its own digital out of home network of approximately 5000 screens, spread over more than 800 clubs. The network ultimately enables external advertisers to reach potentially 2.2 million Basic-Fit members with products and services relevant to them.

About T-Mobile

T-Mobile Nederland, part of Deutsche Telekom, is one of the largest telecom providers: mobile and fixed internet, interactive TV and fixed telephony. For consumers and entrepreneurs in the Netherlands.