Basic-Fit Media

About us

After a successful pilot in 2019 and in order to better serve the growing demand from the market, Basic-Fit media was created on 1 January 2020. From Basic-Fit media we offer brands the opportunity to get in touch with millions of, mostly young, consumers via the different touchpoints within the customer journey of our visitors.

We live in an era in which it is becoming increasingly difficult to reach target groups. The effectiveness of traditional media is decreasing and the use of adblockers is increasing. By using full motion video, your commercial has a big impact on the visitors of Basic-Fit.

With more than 8 million monthly visitors we are a daily lifestyle brand in the customer journey of many young people. More than 60% of our visitors are in the 18-35 year age group that has sport as a common denominator. This makes us a perfect communication channel for people with an active lifestyle.

Some of our

  • #1 Market position
    in Europe
  • +800 Clubs in 5 countries
  • +2.2 Million active
  • +100 Million club visits
  • +5000 Digital screens

About Basic-Fit

With more than 2 million members and more than 800 clubs, Basic-Fit is the European market leader in inexpensive fitness. The company is active in some of Europe's most attractive markets: the Netherlands, Belgium, Luxembourg, France and Spain. With more than 5,000 employees we have a simple membership model, offering uncomplicated, essential and effective fitness experiences that are affordable and easily accessible for everyone. Building on our many years of expertise, we combine a flexible and inexpensive membership model with high-quality fitness equipment and technology, virtual and live group classes.

Basic-Fit is the fastest growing fitness brand in Europe. Each club has a network of seven digital screens, which are placed at high traffic locations in a club. With an average stay of 60 minutes per visit and more than 100 million visitors per year, Basic-Fit is a regular part of the routine of many (young) millennials.

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