CaseMinistry of Defense

The Ministry of Defense constantly requires diverse profiles for their recruitment. Through various targeted campaigns, they effectively conveyed their message across all Basic-Fit clubs throughout the Netherlands. The result? Robust and effective campaigns perfectly aligned with the audience, inspiring everyone. These campaigns not only addressed the healthy and active lifestyle important for each individual but also captured the attention of potential candidates aspiring for a career in Defense.

IMPACTFUL CAMPAIGNS FOR THE PERFECT MATCH

By advertising in our Basic-Fit clubs, the Ministry of Defense reached their ideal audience at the perfect moment. The robust and inspiring content of their campaigns seamlessly aligned with the interests of the members, resulting in impressive engagement and response.

A WIN-WIN SITUATION

For the Ministry of Defense, advertising with Basic-Fit meant a powerful and effective way to reach potential candidates already dedicated to a healthy and active lifestyle. The campaigns seamlessly resonated with these shared values and ambitions, making the message even more compelling.

YOUR SUCCESS STORY BEGINS HERE

Similar to the Ministry of Defense, you can also launch an impactful campaign at Basic-Fit, conveying your message to an enthusiastic and health-conscious audience. Reach your ideal audience at the right time and let your brand shine in our gyms.

ACHIEVE YOUR GOALS WITH BASIC-FIT DOOH

Let our team of experts guide you in setting up a successful campaign at Basic-Fit. Contact us today and discover how we can help you achieve your goals and make a lasting impression on our active and engaged audience.

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The activation

To keep the campaign as compelling and wide-reaching as possible, four different campaign images were utilized, which were alternately displayed. Over a period of two weeks, the various campaign images were rotated in all clubs across the Netherlands. This not only ensured variation in the play-outs of the campaign but also effectively reached a significant target audience through the communication.

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