Background case

YES! is a snacking bar and recently available in all major supermarkets. YES! has tasty snacks that are handy as a quick snack for on the road, at work or after a workout at one of our many clubs.

The Activation

Ter introductie van een nieuwe range aan producten hebben we samen To introduce a new range of products, we looked together at an appropriate activation over a period of two weeks. Besides the visibility on our digital screens, there was also the explicit wish from YES! to introduce our members to one of the many nut and fruit bars free of charge. In addition, our members could make use of a discount coupon that could be handed in at one of the large supermarket chains in Belgium.

Use of touchpoints

These campaign images were planned on the basis of strategic content planning. All Belgian Basic-Fit branches received a display with samples for the service desk.

The following touch points were used for this purpose:

  • Digital screens
  • Vouchers at the club
  • Sampling


  • 60,000 free YES! Bars distributed at our clubs
  • Through a coupon discount on your first purchase in one of the major supermarket chains
  • +2 MIO times the spot was shown
  • More than 1.2 MIO club visits during the campaign period